Lotto India – A Snapshot

Posted: August 9, 2010 in Uncategorized

Sports Lifestyle Pvt. Ltd. (SLPL) is the brand licensee of “Lotto” in the Indian market since July 2007.The brand Lotto under SLPL has grown significantly, driven by superior management capabilities, a dynamic team and an excellent distribution. SLPL also has been awarded the “best performing business partners worldwide” in 2007.SLPL has successfully built the core product line of Lotto in India and has aggressive expansion plans. Lotto under SLPL offers footwear, apparels and accessories.

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Brand Info

Posted: August 9, 2010 in Uncategorized

Brand Story

In the first 10 years, Lotto focused on the Italian market, becoming a reference brand in the sports articles segment and a leading company in tennis.

The 80s saw Lotto begin to create its first football boot models and sign major collaboration agreements with internationally renowned players and teams – John Newcombe, Andrei Gomes and José Luis Clerc in tennis, and Ruud Gullit and Holland in football. Their involvement in both the design and fine-tuning of the products together with their image led the company to become a leader in tennis and football. This same period saw Lotto expand into the export market. International growth continued rapidly and ten years later the brand was being distributed in more than 60 countries around the world.

In June 1999 the Company was taken over by a group of local business people who were already very active in the sports segment. It was headed by Andrea Tomat, who took on the role of President and CEO of the new company, which was renamed Lotto Sport Italia S.p.A. The new ownership’s objective was to exploit the brand’s strengths – dynamism, innovation, quality, Italian design and a real passion for sport – combined with its increasingly painstaking and effective customer service.

Today, the performance segment has now been strengthened, in line with the new corporate mission. Special focus is given to footwear and technical clothing for football and tennis, also supporting the brand’s worldwide leadership with products that are right on the cutting edge in terms of innovation and design. In parallel, based on production, technical and stylistic know-how, an idea has been developed for men’s and women’s leisure clothing and footwear with a sport-inspired image and taste in terms of the selection of fabrics, colours and styles.
Underwear, stationery and cosmetics with Lotto branding are also manufactured and distributed under licence by third-party companies.

Sports Sponsorships:

In allignment with its brand positioning and its product portfolio, Lotto has always associated itself with popular sports events such as fifa cup and wimbeldon. In Lotto’s history, major sponsorships have always been the keystones to success stories. This tradition continues today, in football with World Cup winner Luca Toni, Giuseppe Rossi and Glen Johnson… It also forges ahead with teams, ranging from Fiorentina, Palermo and Udinese in Italy, Borussia Mönchengladbach in Germany, Waregem in Belgium, Rapid Bucarest in Romania, Sochaux and Nice in France, as well as the Colombian and Costa Rica national teams.
Lotto has been present in tennis for more than thirty years with names of excellence such as Boris Becker, Martina Navratilova, John David Newcombe and has never missed the Grand Slam tournaments and the nine Master Series, and will be increasingly present at them. Robin Soderling, David Ferrer, Andreas Beck, Guillermo Garcia Lopez, Francesca Schiavone and Carla Suarez Navarrro are just a few of the tennis professionals who are now using Lotto wear.
The “double diamond” logo is thus seen in force on the professional scene, backed up of course by intensive local promotion campaigns, which bring countless footballers and tennis players to wear a series of products by Lotto.


Posted: August 8, 2010 in Uncategorized

Lotto Sport Italia was established in 1973 by the Caberlotto family in Montebelluna, northern Italy, the world centre of footwear manufacturing.In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.

Sports clothing was the company’s next venture. In the first 10 years, Lotto focused on the Italian market and became a product leader in tennis.

During its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit (Martina Navratilova, Boris Becker, Thomas Muster, Andrea Gaudenzi) –

a strategy that brought the early victories at Wimbledon, the US Open and Roland Garros.


In the 80s Lotto moved on to broaden its business base by competing among the then small group of manufacturers of football boots and clothing. Lotto began to create its first soccer boot models and signed major collaboration agreements with internationally renowned players and teams. Tennis players John Newcombe, Andres Gomez and Jose-Luis Clerc wore the brand’s tennis products.

The first sponsorship agreements signed with important players (including Dino Zoff and Ruud Gullit) and clubs (such as Milan, the Netherlands national squad, Napoli, Juventus, ChievoVerona, and Real Zaragoza).

Playing pros provided input in both the design and fine-tuning of the products. This involvement together with the athletes’ public images helped make the company a leader in tennis and soccer. During this same period, Lotto expanded into the export market, and its international business grew rapidly. Ten years later the brand was being distributed in more than 60 countries around the world

Lotto’s products are famous worldwide for their quality, style and technology content – these being the key characteristics that have brought them renown in the worlds of professional and amateur sport alike. Winning characteristics which feature in all of Lotto’s products, and which have led the company to become a world-leading manufacturer of boots, footwear and clothing for football, five-a-side football and tennis. Starting from the late 80s Lotto also created a “leisurewear” collection of men’s, women’s and children’s footwear and clothing that delivered just what even the most demanding consumers wanted in terms of leisure-time style.


In 1992 Lotto becomes official supplier of the Dutch national football team until 1997 The supplied the shirts for Euro 92 WC 94 and Euro 96. AC Milan is supplied by lotto from 1993/ 94 season until the 1997/ 98 season. and even won the Champions league wearing lotto in the 93/94 season.

In June 1999, the company was taken over by a group of local businesspeople who were already very active in the sports area. The company was renamed Lotto Sport Italia, and its new owners focused on the brand’s strengths of dynamism, innovation, quality, Italian design, passion and an extremely effective customer service program.


In line with the company’s new corporate mission, the performance products have been strengthened with special emphasis on footwear and technical clothing for soccer and tennis. The company is dedicated to producing products on the cutting edge in terms of innovation and design. Lotto also produces a sport-inspired line of leisure clothing and footwear for men, women and junior collections. Eyewear, underwear, shirts and stationery with Lotto branding are also manufactured and distributed under license by third-party companies.

Lotto distributes its products in more than 70 countries through independent sports stores, specialty chain stores and large stores with sports departments. The company is pushing the development of corner and flagship stores, which are now widespread in Italy and in other countries.

Sponsorships are an important part of Lotto’s success. In addition to its latest agreement with USPTA and its technical partnerships with the ATP, WTA Tour and Wimbledon, Lotto is visible at all the Grand Slam tournaments and championship series and has been a part of the Italian Open for more than 30 years. More than 120 professional players now wear the “double diamond” logo, including the No. 1-ranked women’s doubles team of Virginia Ruano Pascual and Paola Suarez.